Marrakesh is possibly the most important of Morocco's four former imperial cities. The region has been inhabited by Berber farmers since Neolithic times, but the actual city was founded in 1062 by Abu Bakr ibn Umar, chieftain and cousin of Almoravid king Yusuf ibn Tashfin. In the 12th century, the Almoravids built many madrasas (Koranic schools) and mosques in Marrakesh that bear Andalusian influences. The red walls of the city, built by Ali ibn Yusuf in 1122–1123, and various buildings constructed in red sandstone during this period, have given the city the nickname of the "Red City" or "Ochre City". Marrakesh grew rapidly and established itself as a cultural, religious, and trading centre for the Maghreb and sub-Saharan Africa; Jemaa el-Fnaa is the busiest square in Africa.

Merzouga is a small village in southeastern Morocco, about 35 kilometres southeast of Rissani, about 55 kilometers from Erfoud, and about 50 kilometers from the Algerian border. The village is known for its proximity to Erg Chebbi, a Saharan erg, and it is for this reason a part of the itineraries of many tourists visiting Morocco. Merzouga has the largest natural underground body of water in Morocco. It is the best destination in Morocco for camel trekking and spend overnight in a desert camp inside the sand dunes of Erg Chebbi with berber locals.

Chefchaouen also known as Chaouen, is a city in northwest Morocco. It is the chief town of the province of the same name, and is noted for its buildings in shades of blue. Chefchaouen is situated just inland from Tangier and Tetouan.Chefchaouen's blue walls are a popular subject of interest. There are several theories as to why the walls were painted blue. One popular theory is that the blue keeps mosquitos away, another is that Jews introduced the blue when they took refuge from Hitler in the 1930s. The blue is said to symbolize the sky and heaven, and serve as a reminder to lead a spiritual life.